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It started with two cats

Tina was meant to be a foster cat. You can probably guess how that went.

I’m Arshana. I adopted Tina in Malta after she made it clear I’d be keeping her. She’d always been a little anxious, so when Ryu came along we joked that I’d got an emotional support animal for my emotional support animal. It worked. Tina got braver and Ryu got a full-time hobby: finding out where Tina went every time she left the room.

Tina, an orange tabby, with Ryu, a black cat
Ryu, putting in another shift as Tina’s shadow.

After I lost my job, I started posting videos of them for fun. Most days that meant filming Tina making biscuits in mid-air or discovering that Ryu had moved into a shopping bag I still needed. The best surprise was how many people I met who loved talking about their cats as much as I did.

Some of those creators had stories I knew too well. A collaboration would sound promising, they’d give it their time and trust, and somewhere along the way they’d realise they’d been scammed. It happened to me too. I’d spent years building and managing websites, and I already had two cats who behaved like they owned a business. So I built the shop I’d have liked to partner with myself.

How we work with creators

You get a link and a code of your own. In your dashboard you can see which products earned you money, what’s still an estimate, and which commissions have been paid. If one toy keeps selling while another just looks cute on camera, you’ll have the numbers to decide what to film next.

My first instinct was to split the profit down the middle. For launch, we’re starting with 40% for the creator and 60% for Tinaryu after direct order costs, refunds, applicable order taxes and the shop’s tax reserve. We agree the rate up front, and any changes apply to future orders. We work out payouts monthly once the costs are checked and the return hold has passed.

In the meantime, Ryu has found another bag. He’ll be invoicing us for storage.

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